Every year, a new set of ingredients and trends emerge in the skincare industry. Earth-sourced products were actively lauded by skincare enthusiasts and specialists in 2020, and with the clean beauty consistently gaining ground, that’s not about to change. The ground may not be the first source you think of when looking for effective skincare ingredients, which is why we want to introduce you to clays, renowned for their amazing cleansing and purification properties.
Clays are earthy, mineral-rich elements that can be found in a variety of places, including rocks, volcanic ash, and soil. There has been a revival in the popularity of this basic, but powerful ingredient, with it finding its way into a growing number of skin and body care products. Though the properties of each clay vary, they are most commonly used in skincare because of their absorption properties. Used, clay has a wide range of benefits.
Clays are often recommended for people with oily skin because of their ability to draw excess oil from the skin, making it clean and healthy. However, they are also ideal for other skin types because they have the ability to exfoliate, purge, and energize the skin.
Clays are often used in the form of masks or cleansers formulated with clay. “But how do I choose the right clay?” you may ask. It all starts with knowing your skin type and being aware that skin type changes as we age.
Types of clays
There are several varieties of clays, and it would be impossible to list them all, so we will concentrate on the ones we use.
Green/Montmorillonite clay: Green clay is a volcanic rock that is mineral-rich, absorbent, and capable of removing more impurities than white clay, thereby purifying and detoxifying the skin. Green clay is an excellent treatment for oily, shiny, or dull hair. People with dry, mixed, or acne-prone skin will also appreciate it because it extracts dirt from the skin and scalp as well as absorbs excess sebum.
Rose/pink clay: Pink clay, a hybrid of red and white clay, reaps the advantages of both. As a result, you'll get radiant skin in no time! Pink clay is an essential addition to your skin regimen whether you have dry, sensitive, or irritated skin since it cleanses the skin thoroughly without causing inflammation. It is also recommended for those with delicate scalps.
Kaolin clay: Non-comedogenic, kaolin clay is a gentle clay that is suitable for all skin types; it is one of the only clays that can be used on dry skin. It can retain more than half of its mass in water, making it ideal for pulling out impurities that clog pores and cause blemishes.
Ghassoul clay: Ghassoul clay, also known as "rhassoul," is one of the most effective natural remedies for dull, oily, dry, sensitive, or acne-prone skin. Ghassoul forms naturally in the mountainous regions of Morocco, the only ghassoul-producing country in the world. It is rich in silica, which is one of the best anti-aging minerals, and is a powerful anti-wrinkle skin care product.
Bentonite clay: The adsorbent properties of bentonite clay can be beneficial in the treatment of acne breakouts and oily skin. The clay may help clear sebum, or oil, from the skin's surface and can also soothe inflamed breakouts.
How we use clays in our products
At Aromariss, as with all our ingredients, we purchase our clays from Canadian trusted vendors.
Soaps : We use different clays in our soap. We use them to give color to our soaps but they also serve as a natural, gentle exfoliant and help to remove oils and impurities from your skin.